Star Alliance Film YELLOWSTONE by Tribal London

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Industry Airlines
Media Film
Market United Kingdom
Agency Tribal London
Creative Director Guy Bradbury
Art Director Elliot Ryan
Copywriter Danielle Emery
Producer Louise Friend
Production Spank Films
Director Anderson M
Producer Michael Fay - National Geographic
Account Supervisor James Hayhurst
Released March 2011

Credits & Description

Category: Broadcast Idents & Sponsorships
Agency: DDB UK
Production Company: SPANK FILMS, London, UNITED KINGDOM
Date of First Appearance: Mar 15 2011
Creative Director: Guy Bradbury
Copywriter: Danielle Emery
Art Director: Elliot Ryan
Agency Producer: Anna-Louise Garner
Account Supervisor: James Hayhurst
Advertiser's Supervisor: Mark Davies
Producer: Louise Friend/National Geographic
Director: Anderson M
Account Manager: Tamsine Foggin/Dominika Dalos-Pelsoczi
Planner: Richard Hill/Elaine Miller

English Description
Over the last 14 years Star Alliance has grown to be one of the largest airline alliances in the world, with 27 member airlines flying to over 1,160 destinations. They are arguably one of the greatest stories of global collaboration in the world. What very few people know is that they have used their expertise in global collaboration to help other organisations like UNESCO, International Union for the Conservation of Nature (IUCN) and the Ramsar Convention on Wetlands. In 2001 Star Alliance brought these environmental organisations together to create the Biosphere Connections initiative, helping them to work together to preserve some of the world’s most unique locations. Star Alliance supported this initiative by providing flights to scientists and fieldworkers all over the world. Our brief was to tell these stories, so we partnered with National Geographic to film five documentaries, in five unique locations around the world. To introduce these films and show the role that Star Alliance played, we created five 10-second animations. These showed the amazing things that can happen when you bring people together to share knowledge and collaborate. Targeted to high value international businessmen this unique content was shown on, in-flight, digital advertising and on the National Geographic TV channel.