Biotrue Film BIO TRUE by Tm Advertising

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BIO TRUE

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Industry Health & Pharmaceutical Products
Media Film
Market United States
Agency Tm Advertising
Director Robert Bisi
Producer Danny Rosenbloom, Michael Theurer
Production Brand New School
Released August 2010

Credits & Description

Category: Pharmacy
Advertiser: BAUSCH AND LOMB
Product/Service: BIOTRUE CONTACT LENS SOLUTION
Agency: TM ADVERTISING
Production Company: BRAND NEW SCHOOL, Santa Monica, USA
Date of First Appearance: Aug 19 2010
Producer: Danny Rosenbloom/Michael Theurer
Director: Robert Bisi
Animation: Andrew Soria
Cinematographer: Pat Notaro
Editing Company: Brand New School
Other Credits: 3d Artists Andrew Soria/Vinh Chung/Kyung Park/Robin Kim/Eric Lee/Max Keane

English Description
in this :30 spot for Bausch and Lomb Bio Tru utilized the ancient technique of oragami and gave it a modern look by animating paper to represent an eye opening and closing and seamlessly transforming into the actual box of the product and then a window scene complete with chirping birds then to a light bulb back to the eye and visually represents the copy and carries the story. The creative use of oragami like animation and the color of the logo creates continuity and fluidity throughout the spot and a compelling and visually interesting story.