Birds Eye Film COP CAR by AMV BBDO London, Thomas Thomas Films

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COP CAR

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Industry Business equipment & services, Corporate Image
Media Film
Market United Kingdom
Agency AMV BBDO London
Director Ben Tonge
Executive Creative Director Paul Brazier
Creative Director Tim Tiley
Art Director Michael Thomas Jones
Copywriter Charlotte Horton
Producer Paula Garr
Editor Dan Sherwen At Final Cut
Agency Thomas Thomas Films
Released March 2010

Credits & Description

Category: Broadcast Idents & Sponsorships
Advertiser: BIRDS EYE
Product/Service: SPONSORING ITV 3 DRAMA
Agency: ABBOTT MEAD VICKERS BBDO
Production Company: THOMAS THOMAS FILMS, London, UNITED KINGDOM
Date of First Appearance: Mar 1 2010
Executive Creative Director: Paul Brazier
Creative Director: Tim Tiley
Copywriter: Charlotte Horton
Art Director: Michael Jones
Agency Producer: Paul Goodwin
Producer: PAULA GARR
Director: BEN TONGE
Editor: DAN SHERWEN
Lighting: JAN RICHTER-FRIIS

English Description
Birds Eye needed to remind older consumers about frozen meals to ensure continued sales and with it, distribution. The creative brief was inspired by the fact that the target audience often watch TV whilst eating their evening meal.

Solution

We borrowed familiar scenarios from two of the most popular genres featured on ITV3: Crime and Period drama. Over a series of 10 idents we put Birds Eye at the heart of the action.