Birds Eye: It's Always Vegetable Season by TBWA\Chiat\Day New York for Birds Eye

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Birds Eye: It's Always Vegetable Season

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market United States
Agency TBWA\Chiat\Day New York
Released September 2011

Credits & Description

Birds Eye announced today the launch of its new campaign "Discover the Wonders of Vegetables"
campaign with a kick-off event in New York City’s Union Square, featuring an unexpected vegetable farm in the snow.
The campaign will inspire people to appreciate the wonder of vegetables and enable them with products, recipes and solutions to enjoy delicious Birds Eye vegetables more often.