Biss Film Bottle Recruitment by DDB Berlin

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Bottle Recruitment

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Industry Magazines
Media Film
Market Germany
Agency DDB Berlin
Director Duo Kronck
Executive Creative Director Till Eckel
Creative Director Johannes Hicks
Copywriter Lennart Frank
Production Hager Moss
Released May 2012

Awards

London International Awards 2012
Non-Traditional Guerrilla Marketing Short List

Credits & Description

Entrant: DDB Tribal Group, Berlin
BISS Magazine - "Bottle Recruitment"
Corporate Name of Client: BISS Magazine
Client Account Directors: Johannes Denniger/
Hildegard Denniger
Agency Account Directors: Carolin Spahn/Sarah Bensel/
Susanne Plümecke
Agency: DDB Tribal Berlin, Berlin
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Till Eckel
Creative Director: Johannes Hicks
Copywriter: Lennart Frank
Art Directors: Katharina Matthes/Lisa Kirchner/ Lilli Langenheim
Agency Producer: Milena Milic
Production Company: Hager Moss Commercial
Executive Producer: Eric Moss
Producers: Frances Rehn/Nina Welschof
Assistant Producers: Elena Schmidt/Martha von Have
Technical Developer: Jonas Bosslet
Post-Production: Julia Dobler (Hager Moss), Philipp
Bartel(Hager Moss), Julia Eberl (ARRI Film&TV
Commerical)
Cutter: Vincent Urban
Cameramen: Clemens Krüger/Salome Römer
Sound Design Company: M-Sound
Sound Engineer: Salome Römer
Sound Design: Daniel Erl/Robert Miller
Music Composer: Cloud Cult
Director: KRONCK
Video Technology: Videolink/TMT Film & TV Services
Description of the Project
Brief: The Munich street magazine BISS was in need of more newspaper vendors. So, the aim was to develop a promotion that directly addresses people with social difficulties to win them over as new members of the sales team.
Solution: To qualify as one of their vendors, BISS is looking for people who take their destiny into their own hands. Who are prepared to earn Euro by Euro on the street. Just like bottle collectors. However, these people are hard to reach through the mass media. That is why BISS decided to turn the very thing into a medium that occupies bottle collectors the most: deposit bottles.
Scale and Location: In cooperation with breweries, local celebrities and the readers, BISS placed around 30.000 bottles all over Munich. Thus, the street magazine was not only able to get in touch with the bottle collectors but also became the talk of the town.
Results: The idea made an impact: Up till now 25% of the staff was recruited through this promotion.