Blacture Film Be Celebrated by McKinney Durham

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Be Celebrated

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Industry Political/Religious/Trade Organizations, Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market United States
Agency McKinney Durham
Chief Creative Officer Jonathan Cude
Executive Creative Director Mike Pierantozzi
Copywriter Mike Pierantozzi
Production Wondros
Director Antoine Fuqua
Released February 2018

Credits & Description

Additional Info: Super Bowl LII / Super Bowl 52
Category: Public Interest, NGO
Media: Film
Brand: Blacture
Agency: McKinney
Geo: United States
Advertising Agency: McKinney, USA
Chief Creative Officer: Jonathan Cude
Executive Creative Director / Copywriter: Mike Pierantozzi
Chief Creative Officer, Leijas: Eric Rojas
Chief Executive Officer, McKinney NY: Joe Maglio
Account Supervisor: Zach Kohn
Director, Content Production / Executive Producer: Regina Brizzolara
Broadcast Business Affairs Manager: Laura Gearino
Strategy Director: Kevin Murray
Director of Media: Swapnil Patel
Production Company: Wondros
Director: Antoine Fuqua
DoP: Maz Makhani
Executive Producer: Astrid Downs
Producer: Rocky Bice
Production Manager: Taeko Masuyama
Production Company / Post-production: Rock Paper Scissors / NY
Editor: Chris Mitchell
Managing Director: Eve Kornblum
Producers: Lisa Barnable, Dre Krichevsky
Assistant Producer: Tania Maesta
Colorist: Stefan / CO3
Celebrity Talent: Pras Michel
Production Company: Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Andi Lewis
Mixer: Keith Reynaud
Flame Artist: Edward Reina
Flame Producer: Mike Tockman
Flame Assistants: Jazmine Venegas, Sydney Botie
Music Supervision: Wool & Tusk/a>
Music Supervisor: Aaron Mercer
Soundtrack: 'Malcom X' / Fruit of Islam
Tagline: “A Voice and Vision for Black Culture”
Actors: Pras
Published: February 2018
Pras — rapper, Emmy and Grammy winner, producer, filmmaker and philanthropist — unveiled his vision for what he believes will become the epicenter for black culture. And he did it on the biggest stage in America: the Super Bowl. It’s called Blacture.
Fugees member Pras stands in front of a mic stand and an empty auditorium with a blindfold and his lips taped shut. With a tuba and a drum playing a simple tune, the American rapper removes his blindfold and the tape from his lips to signal that he will no longer be blinded or silenced. That a voice and vision for black culture has been created.