Bloemen.NL Flowers Film Is this Spam by Publicis Amsterdam

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Is this Spam

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Industry Online Retail & E-stores
Media Film
Market Netherlands
Agency Publicis Amsterdam
Editor Francisco Rodriguez Bouzas
Released September 2012


Epica Awards 2012
Media Innovation Social Networks Gold

Credits & Description

Agency (city): Publicis, Amsterdam
Creative Director(s): Marcel Hartog, Jeroen van Zwam
Copywriter(s): Marcel Hartog, Vanessa Burgmans
Art Director(s): Jeroen van Zwam, Billy Witbraad
Editor: Francisco Rodriguez Bouzas
Short explanation
On their wedding anniversary they found a postcard their with their own wedding photo and a flower suggestion in their mailbox at work. Giving them just enough time to order a bouquet.
Scary? Why? received more orders and no complaints. We just saved their arses.

Is this spam? We don’t think so.
It’s amazing what people put online these days. Particularly when it comes to weddings.
With simple search requests we found numerous wedding pictures , dates, names and the grooms work adresses.
Combining these for everyone accessible data enables Dutch online flowershop to help out married men.