Bloomberg Film WATER'S WORTH by J. Walter Thompson New York

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Tom Christmann, Kash Sree. Walt Connelly, Joyce King Thomas Bill Oberlander
Creative Director Shayne Millington, Graham Wood
Art Director Matt Ferrin, Jeff Lai
Copywriter Josh Gold, Charlie Veprek, Peter Seterdahl, Craig Damrauer
Account Supervisor Nicole Souza, Chira Dan
Production JWTWO
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: BLOOMBERG
Production Company: JWTWO, New York, USA
Date of First Appearance: Mar 23 2011
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Bill Oberlander/Tom Christmann/Walt Connelly
Creative Director: Craig Damrauer/Graham Wood/Shayne Millington
Copywriter: Charlie Veprek/Craig Damrauer/Peter Seterdahl/Josh Gold
Art Director: Matt Ferrin/Jeff Lai
Agency Producer: Jaclyn Zurcas/Colin Tarpey
Account Supervisor: Chira Dan/Nicole Souza
Post Production: Jwtwo
Animation: Filipe Topa/Chadwick Whitehead
Music: Anthony Roman
Planner: David Horowitz/David Rosenberg/Chira Dan
Director Of Photography: Director Of Integrated Production: Clair Grupp
Editing Company: Jwtwo
Other Credits: Director Of Brand Production: Matthew Anderson/Sergio Lopez

English Description
Bloomberg Insight Visualization is rooted in the idea that Bloomberg provides a critical edge, helping people see things they couldn’t otherwise see and know things they wouldn’t otherwise know. Three times a week we identify insights drawn from Bloomberg news and data and tell the story using animation. Films are then distributed on owned, earned and paid media channels, including airing as spots on Bloomberg TV. Sharing functionality is baked in to the digital films allowing viewers to post them on social networks. Related content adjacent the online films drive viewers to content on various Bloomberg properties, or viewers may choose to view more videos on the Bloomberg website.