BMW Film BMW: Refuel by Grey San Francisco

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BMW: Refuel

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Industry Automotive, Cars
Media Film
Agency Grey San Francisco
Executive Creative Director Jack Fund
Art Director Michael Wilde
Copywriter Jack Fund
Production Anonymous Content
Director Joe Kosinski
Released May 2011

Credits & Description

Category: Cars
Advertiser: BMW
Product/Service: 5 SERIES
Production Company: ANONYMOUS CONTENT, Culver City, USA
Executive Creative Director: Jack Fund
Copywriter: Jack Fund
Art Director: Michael Wilde
Agency Producer: Florence Babbitt
Account Supervisor: Duccio Brandonisio
Advertiser's Supervisor: Kristen Mckillips
Producer: Jeff Baron
Director: Joe Kosinski
Editor: Jim Haygood/Dulan Firshein/Michael Raimondi
Sound Design/Arrangement: Ren Klyce / Mit Out Sound
Post Production: Union Ediorial
Animation: Digital Domain
Music: Chris Pine (Voice Over)
Cinematographer: Alwin Kuchler
EditingCompany: Union Editorial
Cinematographer: Alwin Kuchler
Editing Company: Union Editorial
Other Credits: (Visual Effects Supervisor) Eric Barba

English Description
In this spot for the Ultimate Driving Machine, a Stratotanker attempts to refuel a BMW 5-Series at high speed. We come to find out that the car is so fuel-efficient that the tanker ends up refueling the driver’s coffee cup instead of his fuel tank.