BMW Film BMW: Caught by KBS Shanghai

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BMW: Caught

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Industry Cars
Media Film
Market United States
Agency KBS Shanghai
Director Moritz Friedel, Christoph Chrudimak
Executive Creative Director Michael Craven, Dj Pierce
Art Director Josh Combs
Copywriter Liz King
Editor Tom Seil
Released August 2012

Credits & Description

Advertiser: BMW AG
Agency: kbs+
Category: Cars
Chief Global Marketing Officer: Bill Grogan
Post Production:
Director: Christoph Chrudimak (Rad-Ish)
Account Director: David Solomito
Executive Creative Director: DJ Pierce
Editing Company: Hochkant Film Gmbh
Executive Produce: Jill Meschino
Executive Producer: Pascal Bohlen
Senior Producer: Brooke Kaylor
Editing Company:
President/Co-Chief Creative Officer: Ed Brojerdi
Music: Have Love Will Travel
Post Production: Hochkant Film Gmbh
Co-Chief Creative Officer: Izzy DeBellis
Account Director: Gabriela Benitez
Animation: Hochkant Film Gmbh
Art Director: Josh Combs
Copywriter: Liz King
Director: Moritz Friedel (Rad-Ish)
Executive Creative Director: Michael Craven
Music: The Sonics
Editor: Tom Seil
Advertiser's Supervisor: Wolfgang Breyer (BMW Group)

Brief Explanation
“Caught” is a spot focused on how just a single innovation can create a powerful result. Luxury car brands often get caught up in “innovation wars,” comparing lists of feature after feature. This spot shows how the innovations in a BMW are about more than the innovations themselves. They create something more—a feeling you can only get in a BMW.