Works » BMW

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Industry Cars
Media Television & Cinema
Market United States
Released August 2012

Credits & Description

Advertiser: BMW AG
Agency: kbs+
Category: Cars
Chief Global Marketing Officer: Bill Grogan
Post Production:
Director: Christoph Chrudimak (Rad-Ish)
Account Director: David Solomito
Executive Creative Director: DJ Pierce
Editing Company: Hochkant Film Gmbh
Executive Produce: Jill Meschino
Executive Producer: Pascal Bohlen
Senior Producer: Brooke Kaylor
Editing Company:
President/Co-Chief Creative Officer: Ed Brojerdi
Music: Have Love Will Travel
Post Production: Hochkant Film Gmbh
Co-Chief Creative Officer: Izzy DeBellis
Account Director: Gabriela Benitez
Animation: Hochkant Film Gmbh
Art Director: Josh Combs
Copywriter: Liz King
Director: Moritz Friedel (Rad-Ish)
Executive Creative Director: Michael Craven
Music: The Sonics
Editor: Tom Seil
Advertiser's Supervisor: Wolfgang Breyer (BMW Group)

Brief Explanation
“Caught” is a spot focused on how just a single innovation can create a powerful result. Luxury car brands often get caught up in “innovation wars,” comparing lists of feature after feature. This spot shows how the innovations in a BMW are about more than the innovations themselves. They create something more—a feeling you can only get in a BMW.

The TV Commercial titled BMW: Caught was done for product: BMW Cars (brand: BMW) in United States. It was released in Aug 2012.