BMW Film LANDSCAPES by *S,C,P,F... Barcelona, MJZ

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Industry Automotive, Cars
Media Film
Market Spain
Agency *S,C,P,F... Barcelona
Agency MJZ
Released January 2001


San Sebastian Advertising Festival 2001
The winners Vehicles & Accessories Bronze Sun

Credits & Description


All cars get you from one place to another. Some are more luxurious, others less so, some more expensive and others cheaper, some more powerful and other not so...but what makes a BMW really different from the rest? All BMWs are designed with one aim in mind: to enjoy driving. Over and above the luxury, the exclusivity and the power...everything has been created so that the driver enjoys being at the wheel the utmost. So, the question that decides if your car is a BMW, and not just any other, is: "Love to drive?

This is the claim of the brand, its philosophy, its differential importance. The answer to that question is what separates drivers into two kinds: those who enjoy driving, and those who do not. And there are many ways to enjoy it, though there are some "common" examples which are easily identified with, and which perfectly transmit that sensation: a long pleasurable trip, enjoying the journey and the landscape, or winding down the window putting your hand out and playing with the wind, or...

This campaign expresses a unique message iin a very simple and exciting way: "BMW=Enjoy driving". The strength in the essence of this message is the ease with which "those moments" can be recognised and the power of fulfilment that they express.
Title "Landscapes"
Original Title "Paisajes"
Agency *S,C,P,F...
City Barcelona
Production Company: Morton Jankel Zander (MJZ)
Advertiser BMW
Brand Name BMW
Business Sector Cars
Country of Production Spain
Language Spanish
Type Television
Length 30 seconds
Tagline Do you like to drive ?
Original Tagline ¿Te gusta conducir ?
Awards El Sol Festival Publicitario Iberoamericano (San Sebastián), 2001 (Bronze Sun) for Vehicles & Accessories

Director Victor Garcia