BMW Film HEADS by Serviceplan Hamburg

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Industry Automotive products, services and accessories
Media Film
Market Germany
Agency Serviceplan Hamburg
Creative Director Christoph Nann, Maik Kaehler Serviceplan
Art Director Mo Whiteman, Till Diestel Serviceplan
Copywriter Jan Kesting, Marc Vosshall
Producer Axel Doepner, Stefan Schuh
Production Bakery Films
Director Florian Sigl
Released April 2011

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: BMW
Production Company: BAKERY FILMS, Hamburg, GERMANY
Date of First Appearance: Apr 30 2011
Chief Creative Officer: Alexander Schill
Creative Director: Maik Kaehler/Christoph Nann
Copywriter: Jan Kesting/Marc Vosshall
Art Director: Till Diestel/Mo Whiteman
Agency Producer: Christoph Koehler
Producer: Axel Doepner/Stefan Schuh
Director: Florian Sigl
Cameraman: Thomas Wildner

English Description
While driving, we are often asleep with the switch – our head is not where it should be. Therefore there is BMW Lane Departure Warning, a feature that signalises by vibration in the steering wheel, if we leave the lane we are driving in. We show this topic in a very charming way in our TVC.