BMW Golf: In-room TV channel by Baldwin& for BMW

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BMW Golf: In-room TV channel

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Industry Cars, Business equipment & services, Corporate Image
Media Film
Market United States
Agency Baldwin&
Art Director Paul Tuorto
Copywriter Chad Temples
Released September 2012

Credits & Description

Media: TV
Geo: United States
Category: Automotive
Agency: Baldwin&Durham
Brand: BMW
In-room TV channel:
Hotel room’s “relaxation” TV channel plays an endless soundtrack of idling and revving BMWs. Static screen image is an M car dashboard and the copy, “You are now entering RPM sleep. This audio experience has been designed by BMW to help you fall asleep as fast as possible. Because Thursday is the players-only BMW Track Day. And yawning at 100 mph is not very aerodynamic. See you on the track.”
Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Paul Tuorto
Copywriter: Chad Temples