BMW Film The Fastest Christmas Song in the World by DraftFCB Zurich

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The Fastest Christmas Song in the World

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Industry Cars
Media Film
Market Switzerland
Agency DraftFCB Zurich
Director Götz Hudelmaier
Executive Creative Director Dennis Lück
Art Director Stephanie Lang, Christoff Strukamp
Copywriter Maximilian Kortmann
Production Fraqment
Production Pumpkin Film
Released December 2012

Credits & Description

Category: Automotive
Brand: BMW Switzerland
Agency: Draftfcb Zurich
Country: Switzerland
What a better and funnier way to close the year than with BMW's new holiday greeting.This year, Draftfcb in Zurich and BMW Switzerland lived up to their concept of fast with "The Fastest Christmas Song in the World".

BMW customers have received a holiday greeting playing a peculiar sounding Christmas carol. They can find out why the song sounds so odd by scanning the cardâs QR code or by clicking on the link

After less than a week, BMW's holiday greetings have already been watched more than 360,000 times and you can visit to hear how "Jingle Bells" sounds in a 320 horsepower sleigh.

Category: Automotive
Client: BMW Switzerland
Agency: Draftfcb Zurich
Production: Pumpkin Film AG
Country: Switzerland
Director: Götz Hudelmaier
Executive Creative Director: Dennis Lück
Art Director: Stephanie Lang
Art Director: christoff strukamp
Copywriter: Maximilian Kortmann
Consultant: Sandra Kopplin
Post production: Fraqment
Online: Sebastian Palka, Nikita Loges, Stephan Fühner, drei elemente gmbh