BMW Film Black Horse by Jung Von Matt Germany

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Black Horse

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Industry Cars
Media Film
Market Germany
Agency Jung Von Matt Germany
Creative Director Dan Williams
Production Markenfilm
Director Philippe Andre
Released November 2017

Credits & Description

Working with Jung Von Matt and Director Philippe Andre out of Markenfilm GmbH, The Mill helped produce this fast paced spot for BMW to showcase their latest 'M5' model.
Media: TV
Category: Automotive
Client: BMW
Agency: Jung von Matt
Production: Markenfilm
Country: Germany

Agency: Jung von Matt
Producer: Johannes Haverkamp

VFX Creative
VFX Creative: The Mill
Creative Director: Dan Williams
2D Lead Artist: Gary Driver
3D Lead Artist: David Hempstead
2D Artists: Jorg Schulz-Gerchow, Brad Wood
3D Artists: Vicky McIntyre, Dan Yargici, Audun Ase

Production Company
Production Company: Markenfilm GmbH
Director: Philippe Andre
Executive Producer: Cornelius Rönz
Director of Photography: Ottar Gudnason

VFX Production
VFX Production: The Mill
Producer: Justin Stiebel
Production Assistant: Rosalien van der Bom
Shoot Supervisor: Dan Williams

Colour
Colour: The Mill
Colourist: Mick Vincent
Colour Assist: Brendan Buckingham, Daniel Levy, Thomas Mangham

The ad begins in a desert setting with the latest BMW M5 driving through a vast landscape of sand dunes. It then shifts to a herd of black horses galloping at speed before moving to shots of iconic BMW models of the past.
The spot is both a celebration of BMW's renowned engineering and an exhilarating promotion of the latest, most advanced M5.
Mill Creative Director Dan Williams explains, 'It was a real privilege to work with Phillipe, Ottar and the Markenfilm crew in the beautiful empty roads of the United Arab Emirates.
Shooting in such a remote location was challenging but made for a unique set of pictures.
Although there was lots of beauty work throughout, there were three main areas of VFX work that the Mill did for the spot.
Firstly, we simulated thousands of sheets of paper in CGI to explode into the air in wake of the passing BMW. Photographically it had to match the final shot of the sequence that was captured in-camera using air cannons, which were then digitally removed.
We multiplied the 10 Arabian stallions to create a charging herd and removed the ropes that were laid along the road to prevent them from running off course.
In the final shot, we used CG particle systems to choreograph a cloud of sand that wiped away the car.'