BMW Film The Someday Ride by M&C Saatchi Los Angeles

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The Someday Ride

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Industry Motorcycles
Media Film
Market United States
Agency M&C Saatchi Los Angeles
Associate Creative Director Stephen Reidmiller
Executive Creative Director Maria Smith
Creative Director Ron Tapia
Production The Armoury
Director Ben Perry
Released February 2018

Credits & Description

Category: Automotive
Brand: Bmw
Media: Film
Country: USA
Client: BMW Motorrad USA
Marketing Communications Manager: Mark Buche
Agency: M&C Saatchi LA
ECD: Maria Smith
Creative Director: Ron Tapia
ACD: Stephen Reidmiller
Managing Director: Mike Wilton
Director of Content Production: Dennis Di Salvo
Account Director: Jamie Ortega
Account Supervisor: Jessica Gorelick
Production Company: Armory
Director: Ben Perry
DP: Starr Whitesides
EP: Matt Hitchens
Producer: Christopher Crawford
Editing and Post: Amuse the Butcher
VFX: Rusty Ippolito @ MakeFX
Published: January, 2018
Synopsis:
BMW Motorrad unveils an epic branded short content film, ‘The Someday Ride’, to launch its new 3ASY RIDE motorcycle in the US market. Creatively devised by M&C Saatchi and directed by Ben Perry, the rousing film aims to broaden what it means to be a motorcycle owner as the BMW Motorrad seeks to engage a new audience.
‘The Someday Ride’ takes us on an exhilarating journey as we follow two siblings spontaneously embark on the adventure of their dreams. Pure escapism follows as the newly liberated riders leave behind the distractions of everyday life, ditch their phones and embrace the spirit of the open road. The 3’ 53” film ends with the motivational line, ‘Your Someday Starts Today’ – emphasising the idea at the heart of the new model of empowering people to achieve the ride of their lifetime.
Ben Perry, who is represented by Armoury in the UK and hobnob in the US, teamed with M&C Saatchi early in the creative process allowing him to execute his distinctive style. His unique flair for capturing naturalistic performances breathes fresh life into the classic ‘road trip’ narrative, while stunning cinematic visuals give the film a mesmerising richness.
Riding two BMW motorcycles, a sister and brother embark on a journey through the winding roads and striking vistas of Southern and Central California, and into the Eastern Sierras. Traversing nearly 400 miles in four days, the film captures the magic of achieving the ride they always wanted. No excuses, no interruptions, just time spent appreciating the moment.