BMW Film Wonder Dad by Wieden + Kennedy Shanghai

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Wonder Dad

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Industry SUV & Four Wheel Drive
Media Film
Market China
Agency Wieden + Kennedy Shanghai
Executive Creative Director Ian Toombs, Vivian Yong
Creative Director Okan Usta, Minhao Lu
Art Director Justin Phang
Copywriter Wei Liu, Lance Liang, Alex Zhang
Production The Loft Films
Director Martin Werner
Released July 2018

Credits & Description

Media: TV
Category: Automotive
Client: BMW
Agency: Wieden + Kennedy, Shanghai
Production: The Loft Films
Country: China
Director: Martin Werner
Executive Creative Director: Ian Toombs
Executive Creative Director: Vivian Yong
Creative Director: Minhao Lu
Creative Director: Okan Usta
Art Director: Justin Phang
Copywriter: Liu Wei
Copywriter: Lance Lian
Copywriter: Alex Zhang
Producer: Peichuan Tsai
Producer: Ye He
Executive Producer: Lem Geok Choo
Executive Producer: Magne Lynger
DoP: Daniel Voldheim
Head of Production: Sanne Drogtrop
Production Manager: Bernice Wong
Digital Producer/Programmer: Xiong Xiong
Senior Planner:David Lin
Planner: Elaine Huang
Planner: Peter Shao
Account Director: Jason Wang
Account Manager: Mandy Lin
Account Executive: Laura Yu
Head of Project Manager: Nicole Bee
Project Manager: Olivia Yuan
Business Affairs: Jessica Deng
Head of Design: Fish Ho
Designer: Fan He
Marketing Director: Jessica Sinn
PR Manager: Rachel Xiao
Visual Support: Fortune Star Studio
Production Manager: Weiche Chang
Production Manager: Yushu Liu
Assistant Director: Robert Jonathan Diment
Assistant Director: Qing Gui
Story Creative: Vivian Yong
Story Creative: Ian Toombs
Story Creative: Minhao Lu
Story Creative: Okan Usta
Script Writer: Minhao Lu
Script Writer: Okan Usta
Script Writer: Yimou He
Focus Puller: Gang Yan
Focus Puller: Benching Kang
Editor: Olivier Bugge Coutté
Editor: Pang Wei Fong
Editor: Lim Fan Fan
Musician & Composer: Karl Håkan Bertil Eriksson
Art Director: Poliang Wu
Special Wardrobe Stylist: Shouhsiang Liu
Wardrobe Stylist: Hsiuwei Lin
Hair & Make up Stylist: Mingyu Tsai
Casting Director: Ying Sheng
Casting Assistant: Ling Lin
Gaffer: Guobin Huang
Behind the Scenes: Bo Hai
Property Master: Guowu Guan
Sound Recording: Bin Chen
Location Manager: Jijun Feng
Digital Colorist: Nikola Stefanovic
Visual Effects: Volt
Published: July 2018
For the launch of The All-New BMW X3, BMW wanted to celebrate the spirit of reliability by transforming a loving and dedicated father into a superhero in their latest short film.