BMW Film Experiment by DDB Riga

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Industry SUV & Four Wheel Drive
Media Film
Market Latvia
Agency DDB Riga
Creative Director Vairis Strazds
Copywriter Marta Kukarane
Creative Sintija Popena
Production Kind.
Production Robyworks
Released March 2018

Credits & Description

Category: Automotive
Media: Film
Brand: BMW
Agency: DDB
Geo: Latvia
Advertising Agency: DDB, Latvia
Creative Director: Vairis Strazds
Account Director: Nora Kirta
Producer: Ance Jēkabsone
Copywriter: Marta Kukarane
Digital Strategy: Dāvis Freibergs
Video Editor: Aivars Katkovskis
Creative: Sintija Popena
Production: DDB Latvia, Robyworks ,
Published: March 2018
In a country that loves its bobsleigh, at a time when all eyes are on the Olympic contestants, we took four adventurous people on a truly epic ride. Virtual reality meets a comfy BMW X5, with a champion racing driver behind the wheel – to give passengers all the adrenaline of an Olympic bobsleigh run.