BNP Paribas Open Film Dishes by Publicis Conseil Paris

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Industry Banking & Financial Services
Media Film
Market France
Agency Publicis Conseil Paris
Associate Creative Director Agathe Bailly
Executive Creative Director Fabrice Delacourt, Olivier Desmettre
Art Director Jean-Marc Tramaoni
Copywriter Marc Rosier
Creative Pablo Tregebov Poza
Photographer Sebastian Blenkov
Production Henry
Production Prodigious
Director Nick Ball
Released March 2017

Credits & Description

Media: TV
Category: Finance & insurance
Client: BNP
Agency: Publicis Conseil, Paris
Production: PRODIGIOUS
Country: France
Director: Nick Ball
TV Producer: Armelle Sudron (Prodigious)
Planning Director: Alexandra Mimoun
Executive Creative Director: Olivier Desmettre
Executive Creative Director: Fabrice Delacourt
Art Director: Jean-Marc Tramaoni
Copywriter: Marc Rosier
Creative: Pablo Tregebov Poza (Chief Decorator)
Producer: Amandine Ledrappier
Production company: Henry
Digital creative: Sébastien Dudas
Digital Creative Director: Maxence Rossignol
Assoc Art Director: Agathe Bailly
Social Marketing Manager: Matthieu Etienne
Social Marketing Manager: Sasha Hladky
Social Marketing Manager: Florian Baron
Social Marketing Manager: Mael Noubissie
Sound Design: Esmeralda Léo (Prodigious)
Account Director: César Croze
Planner: Etienne Averseng
Photographer: Sebastian Blenkov
Fashion Stylist: Mr Gammon
Post Production Producer: Frédéric Lubin (Prodigious)
Account team: Aurélie Glondu
Account team: Amélie Houles-Beauclair
Account team: Vincent Jegu
Account team: Vanessa Matias
Account manager: Sébastien Hamburger
Account Executive: Eric Forest
Published: February 2017
The French banking regulation has just changed today, switching for a new bank is easier than ever : a single signature and your new bank manages all the red tape with the old one. It triggered a fierce competition on the retail banking market to conquer new customers.In this tough context, BNP Paribas released a new advertising campaign « Change for BNP Paribas » that showcases the latest digital services of the brand : clever assets that make its customers experience simpler, safer and more mobile. The main objective is to remind all those tempted to go for a new bank that chosing BNP Paribas is the best way to get the best of two worlds: the solid expertise of an established bank along with a seamless and safe self-care.BNP Paribas stands out with a campaign produced by Publicis Conseil : at the core of it, two offbeat copies that communicate two services of the BNP Paribas App : adjusting your credit card limit with a single click + sending money to your contacts only with their mobile phone numbers.
The idea : even in the quirkiest situations, you can trust in the BNP Paribas App to make your life easier.
• « The Day After » : A man wakes up in hotel suite – the last night party must have gone out of control : everything is upside down, weird guests doze on the sofa… in addition to the 3 bears playing under the shower… Our man will have a hell of a bill to pay to fix this mess… Fortunately, with BNP Paribas, he can adjust his credit card limit and get away with this tricky situation…
• « Dishes » : This is the story of Xavier, a teenager in his « Goth » period. He pretends to be a rebel with his parents and answer NO to everything – including washing the dishes. But thanks to the BNP Paribas App, his father can transfer him his pocket money at the right moment to make things easier.
On top of the films, these 2 stories have adapted according to the possibilities offered by the social networks – in particular, a Facebook 360° activation : using your smartphone, you can explore 360° the setting of the « Day After » to help the hero find his mobile phone. Participants can win phones, tablets and of course… a night in a hotel suite !