BNP Paribas Open Film Park by Publicis Conseil Paris


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Industry Banking & Financial Services
Media Film
Market France
Agency Publicis Conseil Paris
Executive Creative Director Cédric Guéret
Production GOODideas
Released December 2016

Credits & Description

With 80% of security problems online linked to basic human error, this campaign informs individuals and professionals that the unfortunate consequences they have to suffer, often comes down to what they have done. BNP Paribas, as the Bank for a Changing World, has a key role in ensuring that its client’s information remains secure. To best achieve this BNP Paribas needs its client to be vigilant to ensure effective protection.
To awaken this vigilance, BNP Paribas and Publicis Conseil developed the campaign around the idea that we should not do online, what we don't do in the real world.
Media: TV
Category: Finance & insurance
Client: BNP Paribas
Agency: Publicis Conseil, Paris
Production: Good Ideas
Country: France
Director: Pascale Denus
TV Producer: Pierre Marcus (Prodigious)
TV Producer: Armelle Sudron (Prodigious)
Executive Creative Director: Cedric Gueret
Producer: Thibault Martin
Planner: Philippe Martin-Davies
Production Manager: Sandra Kiesser
Account team: Chloe Doisneau 
Account team: Thomas Marion 
Account team: Jean-Philippe de Reynal
Account manager: Cesar Croze 
Business Affairs (Prodigious) : Jeanne Rault ; Guillaume Mathy