|Industry||Banking & Financial Services|
|Agency||Publicis Conseil Paris|
|Executive Creative Director||Cédric Guéret|
Credits & Description
With 80% of security problems online linked to basic human error, this campaign informs individuals and professionals that the unfortunate consequences they have to suffer, often comes down to what they have done. BNP Paribas, as the Bank for a Changing World, has a key role in ensuring that its client’s information remains secure. To best achieve this BNP Paribas needs its client to be vigilant to ensure effective protection.