ANGRY by Grey Mexico for Boehringer Ingelheim Vetmedica

ANGRY

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Industry Health & Pharmaceutical Products
Media Film
Market Mexico
Agency Grey Mexico
Director Israel Rincón Ramirez
Creative Director Sergio Fernández Villaescusa
Art Director Mauricio Aldana Sánchez
Copywriter Sergio Fernández Villaescusa
Producer Leonardo Senderos, Andrés Jasso
Account Supervisor Gatsby Amezquita Pérez
Editor Roberto Rosas
Production Fenomeno Films
Production Rojo Films
Released November 2010

Credits & Description

Category: Pharmacy
Advertiser: BOEHRINGER INGELHEIM
Product/Service: BUSCAPINA FEM FEMININE PRODUCT
Agency: GREY MEXICO
Production Company: ROJO FILMS, Mexico City, Mexico city, MEXICO, MEXICO
Production Company: FENOMENO FILMS, Mexico City, Mexico city, MEXICO, MEXICO
Date of First Appearance: Nov 1 2010
Chief Creative Officer: Andrés Martínez Echeverría
Creative Director: Sergio Fernández Villaescusa/Mauricio Aldana Sánchez
Copywriter: Sergio Fernández Villaescusa
Art Director: Mauricio Aldana Sánchez
Agency Producer: Luz Canobbio/Bernardo Salum
Account Supervisor: Gatsby Amezquita Pérez
Producer: Leonardo Senderos/Andrés Jasso
Director: Israel Rincón Ramirez
Editor: Roberto Rosas
Sound Design/Arrangement: Gerardo Miranda/Equis Cosa
Post Production: Oxido
Account Manager: Cinthia Coca/Erika Reynoso

English Description
There are two guys at the locker room. One of them, MAN1, looks at his friend and asks him “Hey, Do I look fat?”. MAN2: “What?”. MAN1: “Tell me. Do I look fat?”. MAN2: “No. I don’t know. You look -normal-”. Suddenly, MAN1 gets mad because of that answer: “Oh! So now I’m a fat pig!”. MAN2 doesn’t know how to react, he doesn’t get why MAN1 got so angry and what he is talking about. MAN1: “So? Are you only going to stare at me as if I was crazy?... Sometimes you can be so insensitive”. There is a tense silence and then we see a text line on the screen: “IF A MAN HAD A PERIOD, HE WOULD UNDERSTAND US”. The film ends with our product: BUSCAPINA FEM. Against menstrual pains.