Boehringer Ingelheim Vetmedica Film EMOTIONAL by Grey Mexico

EMOTIONAL

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Industry Health & Pharmaceutical Products
Media Film
Market Mexico
Agency Grey Mexico
Creative Director Sergio Fernández Villaescusa
Art Director Mauricio Aldana Sánchez
Copywriter Sergio Fernández Villaescusa
Producer Gloria Estrada, Sandro Valentinotti
Account Supervisor Gatsby Amezquita Pérez
Editor Martín Bautista
Production Fenomeno Films
Production Rojo Films
Released November 2010

Credits & Description

Category: Pharmacy
Advertiser: BOEHRINGER INGELHEIM
Product/Service: BUSCAPINA FEM FEMININE PRODUCT
Agency: GREY MEXICO
Production Company: FENOMENO FILMS, Mexico city, Mexico City, MEXICO, MEXICO
Production Company: ROJO FILMS, Mexico city, Mexico City, MEXICO, MEXICO
Date of First Appearance: Jan 3 2011
Chief Creative Officer: Andrés Martínez Echeverría
Creative Director: Sergio Fernández Villaescusa/Mauricio Aldana Sánchez
Copywriter: Sergio Fernández Villaescusa
Art Director: Mauricio Aldana Sánchez
Agency Producer: Bernardo Salum/Luz Canobbio
Account Supervisor: Gatsby Amezquita Pérez
Producer: Gloria Estrada/Sandro Valentinotti
Director: Fernando "fez" Noriega
Editor: Martín Bautista
Sound Design/Arrangement: Ricardo Covarrubias/Jarpa Studio
Post Production: Ollin Studio
Animation: Victor Contreras/Fenomeno Vfx
Cameraman: Horacio Vega
Lighting: Efd
Account Manager: Cinthia Coca/Erika Reynoso
Cinematographer: Gerónimo Denti
Director Of Photography: Gerónimo Denti
Other Credits: Roberto Rosas/Subtitling And Post

English Description
There are two guys at the office and there’s a donut on the desk. MAN1 asks, “Are you going to eat your donut?”. MAN2 answers, “No. Take it if you want to”. Two seconds later, MAN2 turns back and watches MAN1 eating the donut. He just told him to eat it but still, he seems disturbed. “Hey, my donut?”. MAN1 doesn’t get what’s happening: “I’m eating it. You told me to, right?”. Suddenly, MAN2 starts crying and MAN1 doesn’t get what he did wrong. MAN1: “What’s the matter? Why are you crying? What sould I do? Do I get you another one?”. MAN2: “No, it doesn’t matter. Leave it. You already ate it”. MAN1 doesn’t get why MAN2 reacts in such an irrational and emotional way about something that silly, and MAN2 keeps crying the whole time. Then we see a text line on the screen: “IF A MAN HAD A PERIOD, HE WOULD UNDERSTAND US”. The film ends with our product: BUSCAPINA FEM. Against menstrual pains.