Arcor: GIANT BON O BON by Leo Burnett Buenos Aires for bon o bon

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Industry Baking, Cakes & Desserts
Media Film
Market Argentina
Agency Leo Burnett Buenos Aires
Director Martín Romanella
Art Director Diego Salas
Copywriter Dauquen Chabeldin
Producer Germàn Escande, Marcos Landajo - Nano Tidone
Account Supervisor Marina Figoli
Editor Lorenzo Bombicci
Released June 2011

Awards

Cannes Lions 2011
Film Craft Lions Best Production Value Bronze

Credits & Description

Type of Entry: Film Craft
Category: Best Production Value
Title: GIANT BON O BON
Advertiser/Client: ARCOR
Product/Service: BON O BON
Entrant Company: LEO BURNETT ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency: LEO BURNETT ARGENTINA Buenos Aires, ARGENTINA
Chief Creative Officer: Seto Olivieri
Art Director: Diego Salas
Copywriter: Dauquen Chabeldin
Agency Producer: Francisco Tanto
Advertiser's Supervisor: Guillermo Storni
Account Supervisor: Marina Figoli
Production Company: ARGENTINACINE Buenos Aires, ARGENTINA
Director: Martin Romanella
Producer: Nano Tidone/Marcos Landajo/Germàn Escande
Editor: Lorenzo Bombicci
Post Production: Pickle House
Production Designer: Julian Romera

Brief Explanation:
The campaign was aired at a time when the country was divided for many reasons; political, cultural, sport issues. As a nation, Argentina is divided by multiple social issues and that’s a weakness. That’s why, in this social context, the brand issued a message of union. A truly necessary message; because Argentines, we need less things dividing us and more things uniting us.

The Film titled Arcor: GIANT BON O BON was done by Leo Burnett Buenos Aires advertising agency for product: Bon O Bon (brand: bon o bon) in Argentina. It was released in Jun 2011.