Bonafont Water: The First 100% Recycled Radio Commercial by Y&R Mexico for Bonafont

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Bonafont Water: The First 100% Recycled Radio Commercial

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Industry Non-alcoholic drinks, Water
Media Film
Market Mexico
Agency Y&R Mexico
Creative Director Carlos Cantu, Esteban Sacco, Rafael Barthaburu
Production Prado Sur
Released April 2011

Credits & Description

To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.
Advertising Agency: Y&R, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriters: Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House: Prado Sur
Sound Design: Rocio Garcia