Bonds: Dodgy Undies Amnesty by The Campaign Palace for Bonds

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Bonds: Dodgy Undies Amnesty

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Film
Market Australia
Agency The Campaign Palace
Director Nice Trees - Ben Saunders
Executive Creative Director Cameron Hoelter
Art Director Simon Cox
Copywriter Ash Nadiu
Released October 2010

Credits & Description

With an estimated 15 million dodgy undies in circulation throughout Australia, The Campaign Palace this week launches the Bonds Dodgy Undies Amnesty, an initiative to encourage guys (and of course their partners) to ditch their old underwear.

Bonds long-time brand ambassador, Pat Rafter, fronts a series of humorous executions to persuade guys to swap their âswiss cheeseâ, âpeek-a-booâ and âsadsackâ jocks for Bonds new comfy Guyfront trunks.

Client: Bonds
Agency: The Campaign Palace Sydney
Production Company: Otto Empire
Date Uploaded: 2010-10-28
Director: Ben Saunders
Executive Creative Director: Cameron hoelter
Art Director: Simon Cox
Country: Australia
Copywriter: Ash Nadiu
PLANNER: Karen Dwyer
SOCIAL MEDIA: Holler
POST PRODUCTION: The Editors
MEDIA AGENCY: Mediacom