|Industry||Lingerie, Underwear, Pajamas, Tights & Stockings|
|Agency||The Campaign Palace|
|Director||Nice Trees - Ben Saunders|
|Executive Creative Director||Cameron Hoelter|
|Art Director||Simon Cox|
Credits & Description
With an estimated 15 million dodgy undies in circulation throughout Australia, The Campaign Palace this week launches the Bonds Dodgy Undies Amnesty, an initiative to encourage guys (and of course their partners) to ditch their old underwear.