TDK Film Attracting Tomorrow Project #2 by Adk Tokyo

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Attracting Tomorrow Project #2

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Industry Electronic Devices & Home Appliances
Media Film
Market Japan
Agency Adk Tokyo
Creative Director Takeshi Yamamoto
Art Director Takeshi Yamamoto
Copywriter Atsushi Matsumoto
Released March 2018

Credits & Description

Alternative title: a new plant that has acquired intelligence
Product: BonsAI
Media: Online Film/Product Development
Country: Global
Client: TDK Corporation
Advertised brand: Corporate Branding
Advertising Agency: ADK, Tokyo, Japan
Creative Director: Takeshi Yamamoto,
Planner: Satoshi Otsuka, Ichiro Yamada, Yoshihiro Koduka,
Copywriter: Atsushi Matsumoto,
Art Drector: Takeshi Yamamoto
Hardware Production Company: Cerevo Inc.
Producer: Tetsuya Kogusuri, Kazumi Kira
Designer: Yujiro Kaida
Engineer: Ryosuke Tamura, Shinya Kamimura, Munemasa Ikebukuro
Software Production Company: idealump inc.
Producer: Hidefumi Miyahara
Engineer: Hiroaki Matsuoka, Noriaki Koide
Film Production Company: ADK Arts
Producer: Satoru Ikeda
Production Manager: Yusuke Minato
Film Director: Junji Kojima
Published: March 2018
Synopsis:
a new plant that has acquired intelligence .
It is a project that connects people and nature through the power of technology.
Packed with many of the latest TDK technologies, the aim is to realize the following:
[Hold conversations]
Bonsai may be wiser than humans, since they live longer.
When people consult BonsAI about their problems, it can give tips from the extensive knowledge derived from various times and places.
This feature is aimed at turning BonsAI into an object people can, to some extent, rely on.

[Basking in the sun]
BonsAI walks in search of sunlight when it is in the shade.
When it reaches a sunlit area, it expresses the comfort of sunbathing by lighting up LEDs.

[Asking for water]
When the soil is dry, BonsAI approaches water and asks people to water it. By having BonsAI act like a pet, the aim is to have people cherish plants.