Boost Film MEDITATION by GPY&R Sydney

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MEDITATION

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Industry Chocolate
Media Film
Market Australia
Agency GPY&R Sydney
Executive Creative Director Ben Coulson
Art Director Chris Northam
Copywriter Simon Bagnasco
Producer Michael Ritchie
Production Revolver
Director Tim Godsall
Producer Georgina Wilson
Account Supervisor Michael Napolitano
Editor Stewart Reeves
Released May 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: CADBURY
Product/Service: BOOST
Agency: GEORGE PATTERSON Y&R
Production Company: REVOLVER, Sydney, AUSTRALIA
Date of First Appearance: May 5 2010
Executive Creative Director: Ben Coulson
Copywriter: Simon Bagnasco
Art Director: Chris Northam
Agency Producer: Romanka Jasinski
Account Supervisor: Michael Napolitano
Producer: Georgina Wilson/Michael Ritchie
Director: Tim Godsall
Editor: Stewart Reeves
Post Production: The Editors
Planner: Kate Smither
Director Of Photography: Jacquie Fitzgerald
Editing Company: The Editors

English Description
A Boost chocolate bar is so desirable you can't live without it, but you certainly can't live with it. But what if you did live with it? What would happen to the state of your flat? What would happen to your love life?

This idea is brought to life by showing the day-to-day struggles of Richard living with the ultimate object of desire - a six foot, talking chocolate bar (Boost).

Each ad launched one after the other, like a mini sitcom.