It’s All About The W by 180 LA for Boost Mobile

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It’s All About The W

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Industry Mobile Communications, Business equipment & services, Corporate Image
Media Film
Market United States
Agency 180 LA
Executive Creative Director William Gelner
Creative Director Matthew Woodhams-Roberts, Dave Horton
Art Director Rob Mcqueen
Copywriter Ben Bliss
Producer Leslie Dilullo
Head of Broadcast Natasha Wellesley
Editor Isaac Chen
Released August 2012

Credits & Description

Campaign: WNBA
Length: :30
Spot: “It’s All About The W”

Client: Boost Mobile
Vice President, Brand Strategy and Marketing Communications: Caralene Robinson
Director, Brand Strategy and Marketing Communications: Peiti Feng
Senior Manager, Brand and Advertising: Marisa Schaeffer
Advertising Manager: Arlin Morales
Creative Marketing Manager: Wally Fox

Agency: 180LA
Executive Creative Director: William Gelner
Creative Director: Matthew Woodhams-Roberts, Dave Horton
Copywriter: Ben Bliss
Art Director: Rob McQueen
Executive Producer/Managing Partner: Peter Cline
Head of Broadcast: Natasha Wellesley
Producers: Tina Diep, Kerry Ko, Nilli Zadok
Director of Client Services: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Tashi Oszvald
Planning Director: Martin Ramos
Director of Business Affairs: Loretta Zolliecoffer
Associate Business Affairs Manager: London Wright-Pegs

Editorial: Cut + Run
Editor: Isaac Chen
Executive Producer: Carr Schilling
Head of Production: Christie Price
Assistant Editor: Russell Anderson
VFX/Finish: Ring of Fire Studios
VFX Supervisor: Jerry Spivack
Henry/Flame Artist: Brian Shneider, Lead Flame Artist
Executive Producer: John Myers
Head of Production: Casey Conroy, Senior VFX Producer
Prodcuer: Tammie Smalls

Recording Mix/Sound Design: Eleven
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer: DJ Fox

Music: Beacon Street
Composer: Andrew Feltenstein and John Nau
Producer: Leslie DiLullo