Boost Mobile Film LONG FACE by Inspire!

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LONG FACE

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Industry Mobile Communications
Media Film
Market United States
Agency Inspire!
Director Green Lemon
Art Director Andres Franco
Copywriter Raffa Rodriguez, Fernando Sabah
Account Supervisor Issac Morales
Editor Alexis Chavez
Production Red Creek Productions
Released April 2010

Credits & Description

Category: Commercial Public Services
Advertiser: BOOST MOBILE
Product/Service: MONTHLY UNLIMITED PHONE PLAN
Agency: INSPIRE!
Production Company: RED CREEK PRODUCTIONS, Brooklyn, USA
Date of First Appearance: Apr 4 2010
Creative Director: Fernando Sabah/Raffa Rodriguez
Copywriter: Fernando Sabah/Raffa Rodriguez
Art Director: Andres Franco
Agency Producer: Andrea Salinas
Account Supervisor: Issac Morales
Advertiser's Supervisor: Peiti Feng
Director: Lemon
Editor: Alexis Chavez
Sound Design/Arrangement: Face The Music
Post Production: 3008
Animation: Green Grass Studios
Cameraman: Pergin Jung
Lighting: Cinelease
Planner: Adela Romero
Cinematographer: Carlos Ritter
Director Of Photography: Carlos Ritter
Editing Company: 3008

English Description
This spot is part of a campaign entitled “Facing Abuse.” It is geared toward Hispanic consumers in the U.S. As Hispanics continue to be taken advantage of by other wireless service providers with inferior service and networks, Boost Mobile provides them with an easy, affordable solution: A $50 monthly plan that offers unlimited talk, text and web on a dependable nationwide network. This particular spot is based on the concept that since the man at the table has been with his current cellular provider for so long, their poor network has permanently given him a “long face,” hence the title of the campaign. The waitress gives him some sound advice, and encourages him to switch Boost Mobile. She then reveals that before she switched, she too had a long face.