Border Action Network: PROFILE THE GOVERNOR by Y&R New York for Border Action Network

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Border Action Network: PROFILE THE GOVERNOR

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Industry Public awareness, Social Services
Media Film
Market United States
Agency Y&R New York
Executive Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone, Ian Reichenthal
Creative Director Damian Coscia, Guillermo Vega, Kevin Brady
Art Director Adolfo Alcala, Mihail Aleksandrov
Copywriter Patrick Conlon, David Canning
Editor Dave Herman
Released June 2011

Awards

Cannes Lions 2011
Film Lions Internet Film Silver

Credits & Description

Type of Entry: Other Film Content
Category: Internet Film
Title: PROFILE THE GOVERNOR
Advertiser/Client: BORDER ACTION NETWORK
Product/Service: PUBLIC SERVICE ANNOUNCEMENT
Entrant Company: Y&R New York, USA
Advertising Agency: Y&R New York, USA
Executive Creative Director: Ian Reichenthal/Scott Vitrone
Creative Director: Guillermo Vega/Kevin Brady
Art Director: Adolfo Alcala/Mihail Aleksandrov
Copywriter: David Canning/Patrick Conlon
Agency Producer: Anna Browne
Director: Dave Herman
Editor: Dave Herman
Brief Explanation:
Arizona Governor Jan Brewer was recently re-elected, despite signing SB 1070, a law that legally obligates police officials to racially profile Latino-looking men, women and children.
The law says that a police officer that suspects someone of being an illegal immigrant is legally required to determine the immigration status of that person.
To draw attention to this travesty and to drive concerned citizens to the BAN 1070 initiative, we decided to use the Governor’s own logic against her.
So, if Governor Jan Brewer thinks all Latinos could be illegal immigrants, then all blonde, Caucasian women could be the governor of Arizona.
To drive this point home, we created a web film that assumes any blonde, Caucasian person on the street is Jan Brewer.
The BAN 1070 website is an initiative created by Border Action Network, an Arizona-based immigrant rights organization that is currently fighting the SB 1070 law in court with the ACLU.