BOS Ice Tea Film Bee by Tonic Africa, Cape Town

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Bee

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Industry Coffee, Tea, Breakfast Drinks
Media Film
Market South Africa
Agency Tonic Africa, Cape Town
Production In-house
Creative Director Vincent Raffray
Art Director Peter Walker
Copywriter Richard Marshall
Editor Morné Jacobsz
Service Agency Searle Street Post
Released June 2013

Credits & Description

Media: TV
Category: Non-alcoholic drinks
Agency: Tonic
Brand: BOS Ice Tea
Geo: Africa, South Africa
BOS Ice Tea’s latest offering comes in the form of a viral video shot and produced by Tonic Africa, South Africa. The spot features their energy variant BOS Energy – a healthy, lightly sparkled organic Rooibos ice tea, with a natural cranberry flavour that gives you juice – without the nervous edge. The spot follows two energetic youths on their way to play a game of basketball. One of the guys finishes off a BOS Energy drink and casually tosses the can into a nearby bin. An inquisitive bee finds the drink irresistible and disappears into the can for a taste. After a few sips, the bee starts buzzing ferociously until it lifts the can under it’s newly found energy and flies away with it.
Advertising Agency: Tonic Africa, Cape Town, South Africa
Executive Business Director: Jason Slinger
Account Executive: Kirsty Webster
Creative Director: Vincent Raffray
Copywriter: Richard Marshall
Art Director: Peter Walker
Agency Producer: Alexis Roberts
Production House: In-house
Directors: Peter Walker, Vincent Raffray
DOP: Vincent Raffray, Peter Walker
Special Effects: Three-Two-One Enterprises
Bee Keeper / GoPro Aerial: Voytek Modrzewski
Quadrocopter Pilot: Toni Unterberger
Off-line Edit: The Bridge
Post Producer: Charles Champion
Editor: Morné Jacobsz
Post Production: Searle Street Post
Final Grade: David Grant
On-line: Charmaine Greyling