Christmas by A-Tono for Bosch

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Industry Electronic Devices & Home Appliances
Media Film
Market Italy
Agency A-Tono
Creative Director Sergio Müller
Art Director Stefano Gianuario
Copywriter Sara Nissoli
Production Haibun
Director Davide Raia
Released January 2018

Credits & Description

Alternative title: Christmas With Bosch
Category: Automotive
Media: Film
Brand: Bosch
Agency: A-Tono
Geo: Italy
Advertising Agency: A-Tono, Milan, Italy
Creative Director: Sergio Müller
Art Director: Stefano Gianuario
Copywriter: Sara Nissoli
Production: Fabbrica Virali / Haibun
Director: Davide Raia
Focus Puller / Assistant Camera: Giovanni Freri
Drone Operator: Veronica Pachulsky
Executive Producer: Pierandrea Saviolo
Production Manager: Rocco Marcandino
Published: January 2018
How can we show the spirit of the "Do it yourself" line, during the holidays? We applied emotional value to the products that are considered useful, but not engaging, during the celebrations. Powerful products we can achieve fantastic, sometimes magical, things with. Involving the Bosch team, we shed light on what the festive holidays are like for Rosa, an elderly lady, who lives alone in an abandoned village in the mountains above Lake Como.