LOVE THE GAME by Wieden + Kennedy New York for Brand Jordan

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LOVE THE GAME

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Industry Apparel, Clothing & Footwear, Business equipment & services, Corporate Image
Media Film
Market United States
Agency Wieden + Kennedy New York
Released June 2012

Awards

One Show 2012
One Show Consumer Television / Over 60 second - Single Bronze

Credits & Description

Type of entry: Product & Service
Category: Corporate Image
Advertiser: JORDAN
Product/Service: JORDAN BRAND
Agency: WIEDEN+KENNEDY New York, USA
Advertiser JORDAN
Product JORDAN BRAND
Entrant WIEDEN+KENNEDY New York, USA
Type of Entry: Product & Service
Category: Corporate Image
Title: LOVE THE GAME
Advertiser/Client: JORDAN
Product/Service: JORDAN BRAND
Entrant Company: WIEDEN+KENNEDY New York, USA
DM/Advertising Agency: WIEDEN+KENNEDY New York, USA

Brief Explanation
As summer turned to fall this past year, it became increasingly clear that the Jordan Brand's three big stars, Dwyane Wade, Chris Paul and Carmelo Anthony, might find themselves locked out from the game they played professionally. But that doesn't mean they were to stop playing basketball. Quite the opposite, in fact, because a professional league can’t keep anyone from bouncing a ball or getting in a run. When you love basketball, you'll always find a way to play – anytime, anywhere. Shot in the gyms and on the courts of New Orleans, New York, Los Angeles and Beijing, Love the Game shows these three NBA All-Stars crashing rec leagues, pick-up games and everything in between. Hooping it up with such diverse crowds as the Flamingo Senior Rec. Center, Bayou Women’s League, hipsters in Brooklyn and the Jewish Under-40 League. Featuring real ballers, some real leagues and others based on actual ones, the spot reminds us that no matter what events are transpiring off the court, this triumvirate will never lose their passion for basketball. Love the game … no matter what.