Brandhouse Drive Dry Initiative: Who's driving you home tonight? by Foxp2 Cape Town, Giant Films for Brandhouse

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Industry Public awareness
Media Film
Market South Africa
Agency Foxp2 Cape Town
Director Robin Goode. Ari Lung
Creative Director Justin Gomes
Art Director Ryan Barkhuizen
Copywriter Simon Lotze
Producer Laura Sampson
Account Supervisor Kaylin Mendes, Bobbi-Anne Van Sittert
Editor Anthony Lee-Martin
Agency Giant Films
Released March 2012

Credits & Description

Category: Public Health & Safety
Advertiser: BRANDHOUSE DRIVE DRY
Product/Service: DRINK DRIVING AWARENESS
Agency: FoxP2
Production Company: GIANT FILMS, Cape Town, SOUTH AFRICA
Chief Creative Officer: Justin Gomes/Andrew Whitehouse
Executive Creative Director: Justin Gomes
Creative Director: Justin Gomes
Copywriter: Simon Lotze
Art Director: Ryan Barkhuizen
Agency Producer: Katherine Tripp
Account Supervisor: Bobbi Van Sittert/Kaylin Mendes
Advertiser's Supervisor: Heather Noble
Producer: Laura Sampson
Director: Robin Goode
Editor: Anthony Lee Martin
Sound Design/Arrangement: Bellville Studios/We Love Jam Cape Town
Post Production: Searle Street Post
Cameraman: Hofmeyer Schulz
Music: Springbok Nude Girls/Blue Eyes
Cinematographer: Michael Cleary
Director Of Photography: Michael Cleary
EditingCompany: Deliverance
Cinematographer: Michael Cleary
Director Of Photography: Michael Cleary
Editing Company: Deliverance
Other Credits: Theo Crous/Arno Carstens

English Description
The ad confronts viewers with the scary people out on South Africa's roads at night who are waiting for them to drink and drive: unregulated tow-truck drivers, untrustworthy and aggressive policemen and dangerous prisoners in the back of police vans. The TVC ends with the question: Who's driving you home tonight?

The Film titled Brandhouse Drive Dry Initiative: Who's driving you home tonight? was done by Foxp2 Cape Town, Giant Films advertising agencies for product: Brandhouse Drive Dry Initiative (brand: Brandhouse) in South Africa. It was released in Mar 2012.