Branston Film Please the Cheese by mcgarrybowen London

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Please the Cheese

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Industry Jam & Honey
Media Film
Market United Kingdom
Agency mcgarrybowen London
Executive Creative Director Paul Jordan
Creative Director Jane Briers, Dave Cornmwell
Creative Holly Fallows, Charlotte Watmough
Production Stink
Director Psyop
Released June 2017

Credits & Description

Category: Food
Media: Film
Brand: Branston
Agency: mcgarrybowen
Geo: United Kingdom
Advertising Agency: mcgarrybowen, London, UK
Executive Creative Director: Paul Jordan
Creative Directors: Jane Briers, Dave Cornmwell
Creative Team: Holly Fallows, Charlotte Watmough
Account Director: Brooke Del Gallego
Account Manager: Miles Woodford
Strategy Director: Tom Keane
Strategist: Freya Bronwin
Agency Producer: Charlotte Dale
Production Assistant: Alexa Romanoff
Director: Psyop
Production Company: Stink
Sound Design: Will Cohen / String and Tins
Published: June 2017
Synopsis:
Mcgarrybowen London is tapping into the nation's obsession with cheese with a new lighthearted campaign for Branston Pickle, 'Please the Cheese'.
The campaign ad sees different pieces of cheese running out of the woods to gather around a giant jar, shouting, “Pickle me! Pickle me!”
A large spoon filled with Branston Pickle sweeps over their heads while makings its decision, finally settling on an excited piece of cheddar.
The cheese happily lies down on a cracker and gets covered in pickle, before being lifted magically in the air. The remaining pieces of cheese then freeze as they hear a loud crunch.
It follows the success of Branston Pickle's fictional Briem Easter Egg, which was made from a Cheddar shell surround soft Brie and a Branston Pickle centre. Thousands of fans called on Branston to make the egg a reality.
The 'Please the Cheese' campaign breaks on 1 July and features a 30-second TV. It runs for four weeks, supported by digital and social activity, print ads, digital banners and event and in-store sampling – presented by characters dressed as Cheddar and Branston.