HAIRMOTICONS by BBDO Dusseldorf for Braun

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HAIRMOTICONS

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Industry Electronic Devices & Home Appliances
Media Film
Market Germany
Agency BBDO Dusseldorf
Creative Director Christian Mommertz
Art Director Stephan Eichler, Philipp Alings
Copywriter Christopher Fink
Account Supervisor Phoebe Moll
Editor Florian Alt, Markus Jäschke
Production Das Werk
Production Vcc Perfect Pictures
Service Agency Studio Funk
Released June 2011

Awards

Cresta Awards 2012
TV/CINEMA/ONLINE FILM PERSONAL ACCESSORIES Winner

Credits & Description

Type of Entry: Product & Service
Category: Cosmetics & Beauty
Title: HAIRMOTICONS
Advertiser/Client: BRAUN
Product/Service: SATIN HAIR 5 MULTISTYLER
Entrant Company: BBDO GERMANY Düsseldorf, GERMANY
Advertising Agency: BBDO PROXIMITY Düsseldorf, GERMANY
Chief Creative Officer: Christian Mommertz/Wolfgang Schneider
Creative Director: Christian Mommertz
Art Director: Stephan Eichler/Philipp Alings
Copywriter: Christopher Fink
Agency Producer: Steffen Gentis (Head Of Tv)
Account Supervisor: Phoebe Moll
Production Company: VCC PERFECT PICTURES Düsseldorf, GERMANY
2nd Production Company: DAS WERK Dusseldorf, GERMANY
Editor: Florian Alt/Markus Jäschke
Music: Artist/Title: Leroy Anderson "typewriter"
Other Credits: Music Publisher: Emi Music Publishing Germany
Brief Explanation:
Emoticons are established in our communication – and now they are not bald anymore. With the Hair Emoticons you can express your personal mood additionally with an individual hair-style – like in „real“ life. And that is what the film in shows: different Hair Emoticons to the sound of Leroy Anderson’s “The Typewriter” – because there are so many styles for any mood.

Director(s): Steffen Gentis, Christian Mommertz
Post Production: CGI: Das Werk
Music Company: Studio Funk Düsseldorf
Other(s): Composer: Leroy Anderson
Music Publisher: EMI Music Publishing, Hamburg
Editor(s): Florian Alt, Markus Jaeschke