Brazilian Association of Organ Transplant (ABTO) Film CHOICES by DDB Sao Paulo

CHOICES

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Industry Charities, Foundations, Volunteers, Organ Donation
Media Film
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Creative Director Marcio Ribas, Wilson Mateos
Art Director Guilherme Jahara, Gustavo Leal, Tiago Freitas Gaum
Copywriter Ricardo Salgado
Producer Marcelo Romero
Account Supervisor Maristela Pati Correa, Helena Adesso, Tania Goes Pena
Editor Marcus Tornovsky
Production Pix Post
Released April 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: ORGAN TRANSPLANT ASSOCIATION
Product/Service: ORGAN DONATION APPEAL
Agency: DDB BRASIL
Production Company: PIX POST, Sao Paulo, BRAZIL
Date of First Appearance: Apr 23 2011
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Director: Guilherme Jahara/Wilson Mateos
Copywriter: Ricardo Salgado
Art Director: Tiago Freitas/Guilherme Jahara/Gustavo Leal
Agency Producer: Gilberto Pires (Gibinha)/Deocleciano Jr/Carolina Couto
Account Supervisor: Maristela Pati Correa/Tania Pena/Helena Adesso
Advertiser's Supervisor: Ben - Hur Ferraz Neto
Producer: Marcelo Romero
Director: Marcus Tornovsky
Editor: Marcus Tornovsky
Sound Design/Arrangement: Voicez
Post Production: Pix Post
Animation: Marcus Tornovsky
Cameraman: Ricardo Barcellos Team
Lighting: Ricardo Barcellos Team
Music: Paulo Corcione
Cinematographer: Ricardo Barcellos
Director Of Photography: Ricardo Barcellos
Editing Company: Pix Post

English Description
The spot starts with the image of scavengers, their names and description: a bacteria (Streptomyces griseus), a larva (Dermestes lardarius) and then a fly (Sarcophaga carnaria). Finally, it reveals the image of a man, his name and real life story.
Claim: "You are already a donor. Just chose to whom"