Fast Start Film Man - child/ SUNSHINE BUBBLE by DDB Melbourne, Prodigy Films

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Industry Non-alcoholic drinks, Dairy products & Eggs
Media Film
Market Australia
Agency DDB Melbourne
Executive Creative Director Darren Spiller
Creative Director Simon Bagnasco
Art Director Ant Hatton
Copywriter Robbie Brammall Eamonn Dixon
Producer Julianne Shelton
Agency Prodigy Films
Director Tim Bullock
Editor Adam Wills
Released March 2013


Cannes Lions 2013
Film Lions Product & Service; Non-Alcoholic Drinks Bronze

Credits & Description

Devondale is launching Fast Start, a new range of great tasting breakfast drinks, onto the market with a campaign via DDB Melbourne and comedy director Tim Bullock
Category: Drinks, non-alcoholic
Client: Devondale
Agency: DDB Melbourne
Production: Prodigy Films
Country: Australia
Director: Tim Bullock
Executive Creative Director: Darren Spiller
Creative Director: Simon Bagnasco
Art Director: ant hatton
Copywriter: Robbie Brammall
Producer: Julianne Shelton
Executive Producer: Jonathan Samway
Agency Producer: Simon Thomas
Editor: Adam Wills
Brief Explanation
Devondale Fast Start - Sunshine Bubble

Breakfast drinks in Australia are predominantly soy-based drinks, a fact that is unbeknownst to many.

Devondale -
Australia's largest dairy - decided to launch a competitor made from real milk. We legally couldn't say anything about the negative health implications of soy, but we could draw attention to its other big draw back - the taste. Or more particularly, the scourge of 'Soy Aftertaste Face' - it destroys marriages, ruins relationships and in this spot damages a young girl's fragile psyche forever.