Breast Cancer: Your Man Reminder by Rethink for Breast Cancer Fund

Adsarchive » Film » Breast Cancer Fund » Breast Cancer: Your Man Reminder

Breast Cancer: Your Man Reminder

Pin to Collection
Add a note
Industry Against Cancer
Media Film
Market Canada
Agency Rethink
Director John Grammatico
Creative Director Angus Tucker, Stephen Jurisic
Art Director Denver Eastman
Copywriter Lucy Foster-Friesen
Producer Luc Frappier
Account Supervisor Melissa Tobenstein
Editor Steve Manz
Released October 2011

Awards

Ted 2012
TV commercial - Entry

Credits & Description

Category: Viral Film
Advertiser: RETHINK BREAST CANCER
Product/Service: BREAST CANCER
Agency: JOHN ST
Production Company: SPY FILMS, Toronto, CANADA
Creative Director: Angus Tucker/Stephen Jurisic
Copywriter: Lucy Foster-Friesen
Art Director: Denver Eastman
Agency Producer: Michelle Orlando/Christine Stephens
Account Supervisor: Melissa Tobenstein
Producer: Luc Frappier
Director: John Grammatico
Editor: Steve Manz
Sound Design/Arrangement: Joey Serlin Vapor Music
Account Manager: Madison Papple
Planner: Nicole Polivka
Director Of Photography: Brett Van Dyke
EditingCompany: Relish Editorial
Account Manager: Madison Papple
Planner: Nicole Polivka
Director Of Photography: Brett Van Dyke
Editing Company: Relish Editorial

English Description
For women, checking your breasts for signs of breast cancer is something you have to do, and can be tough to remember. We wanted to change that. So to kick off Breast Cancer Awareness Month, we teamed up with Rethink Breast Cancer to create Your Man Reminder – a mobile app that uses hot guys to remind young women to check their breasts.
We created an always-on utility that breaks through the clutter and may even help to save some lives.