Passion by Cultivator Advertising & Design for Breckenridge

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Passion

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Industry Alcoholic drinks & Tobacco
Media Film
Market United States
Agency Cultivator Advertising & Design
Creative Director Tim Abare
Copywriter Tim Abare, Monte Mead
Editor Adam Fowler
Production KDVR Fox-31
Production Splash Visuals
Released December 2012

Credits & Description

Client: Breckenridge Brewery of Colorado, LLC
Agency: Cultivator Advertising & Design, Denver, U.S.A.
Product: Lucky U IPA
Ad: Passion
Text:
V.O. “...To show that you’re a passionate brewer, first, you grow a beard. Now raise a glass of beer and stare at it. Wave your nose back and forth over the beer and ponder it. Finally, bring a handful of hops to your face and inhale.”
Presenter: “Or make really good beer.”
Creative Director: Monte Mead, Tim Abare
Art Director: Monte Mead
Copywriter: Monte Mead, Tim Abare
Additional credits:
Dir.: Monte Mead (Cultivator), Chris Lupenski (KDVR)
Agency Prod.: Emily Clark
Prod. co.: KDVR Fox-31, Denver
Post: Splash Visuals, Denver
Editor: Adam Fowler
Sound: The Arsenal Studios, Denver
Engineer: Dan Barnhart
Presenter: Bob Harrington, Head Brewer, Breckenridge Brewery
V.O.: Todd Usry, Brewmaster, Breckenridge Brewery
Published: December, 2012
Description:
Beer ad cliches are the target of small, craft brewer’s low-budget, “Beervertising” parody campaign. Both V.O. and presenter are Breckenridge brewers. Filmed inside Breckenridge’s brewery.