The Racist Cover by Dentsu Webchutney for Bridge Music Academy

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The Racist Cover

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Industry Education, Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market India
Agency Dentsu Webchutney
Chief Creative Officer Sudesh Samaria
Executive Creative Director Gurbaksh Singh
Art Director Sachin Kumar
Copywriter Gurbaksh Singh, Vishal Sagar
Production ESP Films
Released December 2017

Credits & Description

Category: Education
Media: Webfilm
Title: The Racist Cover - Raise your voice against racism
Country (Market): India
Client: Bridge Music Academy
Advertised brand: Bridge Music Academy
Advert title(s): The Racist Cover
Advertising Agency: Dentsu Webchutney, Gurgaon, India
Chief Creative Officer – Sudesh Samaria
Executive Creative Director – Gurbaksh Singh
Associate Creative Director – Vishal Sagar
Copywriter: Gurbaksh Singh, Vishal Sagar
Social Media: Sahil Raheja, Aaron D. Fernandes
Art Director: Sachin Kumar
Interactive Lead: Hemant Kumar
Production Company: ESP Films
Published/Released (Month, Year): December 2017
Date of Release: 7th December 2017
Synopsis:
Racism needs no introduction. It is unfortunate that it exists even today. In our fight against racism, our children are our best hope as they are mostly unprejudiced. The Racist Cover is an initiative to demonstrate the effects of racism in a simplistic way. The Racist Cover is a version of song played on Piano without the black keys. It clearly shows how Racism = No Harmony.