Bridgestone Film DRINK AFTER DRINK by J. Walter Thompson Amsterdam

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Industry Tires
Media Film
Market Netherlands
Agency J. Walter Thompson Amsterdam
Production Great Guns Ltd
Director Paul Shearer @ Arnold
Executive Creative Director Ian David Thomas
Creative Director Richard Saunders
Producer Jeremy Mcwilliams
Editor Andy Phillips
Released April 2011

Credits & Description

Category: Other Vehicles, Auto Products & Services
Product/Service: TYRES
Production Company: GREAT GUNS, London, UNITED KINGDOM
Date of First Appearance: Apr 1 2011
Executive Creative Director: Ian Thomas
Creative Director: Richard Saunders
Agency Producer: Danielle Van Berkel
Producer: Jeremy Mcwilliams
Director: Paul Shearer
Editor: Andy Phillips
Sound Design/Arrangement: Vaudeville Sound
Post Production: Rushes
Music: Melissa Hammond
Director Of Photography: Sebastian Milaszewski
Editing Company: The Chop House

English Description
We were set the global challenge of trying to deliver the fuel-saving benefits of an important, but often ignored product, our cars tyres, through the use of human stories. Using little Jimmy, sat in the back of his parent’s car, being driven off on a summer holiday, passing his time drinking water, playing games and seeing the changing scenery around him.

After quite some time, we see the effects of the fuel-saving tyres on his bladder, as the car drives on, and on and on, passing petrol station after petrol station, until eventually, he can stand it no longer having been tormented by water sprays and even peeing dogs. Jimmy just has to go, so to speak.