British Army Film Sing by Karmarama London

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Industry Government & Other Authorities
Media Film
Market United Kingdom
Agency Karmarama London
Creative Director Adam Kean
Creative James Rooke
Production Smuggler
Director Henry Alex-Rubin
Released January 2017

Credits & Description

Building on the success of last year’s personal growth-focused Become a Better You campaign, this year's recruitment drive focuses on authentic human experiences, and highlights the unique bonds developed in Army life that help you face tough challenges and grow. The majority (81%) of UK adults believe it’s important to actively contribute towards a worthwhile cause. This latest insight-led campaign for the Army calls on young people who want to be part of something bigger to act on these ambitions, and consider a career in the forces. Agency : Karmarama
Media: TV
Category: Other
Client: British Army
Agency: Karmarama, London
Production: Smuggler
Country: United Kingdom
Director: Henry-Alex Rubin
Creative Director: Adam Kean
Creative team: James Rooke
Creative team: Imogen Tazzyman
Producer: Molly Pope
DoP: Kenneth Seng
Agency Producer: Rebecca Hunter
Agency Producer: Charlotte Lipsius
Planner (Creative Agency): Matthew Waksman
Production Manager: Adam Evans/ Fiona Martin
Production Designer: Lisa Tsouloupa
1st AD: Tony Fernandes