British Army Film Who's got time for that? by Outsider

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Who's got time for that?

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Industry Recruiting
Media Film
Market United Kingdom
Agency Outsider
Creative Director Nik Studzinski, Adam Kean
Art Director Joe Holt
Copywriter Luke Ramm
Producer Joseph Taussig
Editor Phil Currie
Released April 2016

Credits & Description

Creative Director: Nik Studzinski and Adam Kean
Art Director: Joe Holt
Copywriter: Luke Ramm
Account Director: Charlotte Hodgson
Agency Producer: James Faupel
Director/ Production Co: Peter King (Outsider)
Producer: Joseph Taussig
Editor: Phil Currie
Post Production: Electric Theatre Collective
Sound Design: Grand Central
DoP: Carl Burke
Building on the success of this year’s Regulars recruitment campaign, which crucially did not depict serving soldiers, combat or weaponry, the Reserves activity features authentic conversations in civvy street environments.
Karmarama won the business in December 2015. The bold’ ‘Become a Better You’ campaign to recruit Regulars from earlier this year has drove a 10% uplift in website views and positive brand tracking across all key audiences.