British Heart Foundation/ BHF Film BHF - Mini Vinnie by Grey London

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BHF - Mini Vinnie

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Industry Charities, Foundations, Volunteers
Media Film
Market United Kingdom
Agency Grey London
Director Steve Bendelack C
Executive Creative Director Nils Leonard
Creative Director Vicki Maguire, Jonathan Marlow
Producer Pamela Asbury
Account Supervisor Camilla Ashenhurst - Account Director, Sarah Jenkins - Managing Partner
Editor Alistair Jordan At Johnny Bongo Ltd, Matt Newman
Released May 2012


Clio Awards, 2013
Film Technique Music-Licenced Silver

Credits & Description

Category: Public Health & Safety
Editor: Alistair Jordan
Editing Company: Greyworks
Art Director: Jonathan Marlow
Copywriter: Jonathan Marlow
Planner: Matt Buttrick
Editor: Matt Newman
Editing Company: The Whitehouse
Copywriter: Vicki Maguire
Music: The Bee Gees - Stayin Alive
Post Production: The Mill
Account Supervisor: Camilla Ashenhurst - Account Director
Sound Design/Arrangement: Grand Central
Creative Director: Jonathan Marlow
Agency Producer: Jacqueline Dobrin
Advertiser's Supervisor: Maura Gillespie
Producer: Pamela Asbury
Executive Creative Director: Nils Leonard
Art Director: Vicki Maguire
Creative Director: Vicki Maguire
Account Supervisor: Sarah Jenkins - Managing Partner
Account Manager: Sophie Fredheim
Director: Steve Bendelack

Brief Explanation
CPR isn’t taught in most schools. It should be. Mini Vinnie gave kids a hero and encouraged kids to have a go at Hands-only CPR if needed. It stepped kids through a live-saving lesson of how to do Hands-only CPR, and featured a cameo from Vinnie Jones. Mini Vinnie mimicked the original Vinnie Jones CPR advert – down to the camel coat, lackeys and “ dead” body.