British Heart Foundation (BHF) Film Mini Vinnie by Grey London, Hungry Man, The Mill

Mini Vinnie

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Industry Charities, Foundations, Volunteers
Media Film
Market United Kingdom
Agency Grey London
Director James Gooding
Executive Creative Director Nils Leonard
Art Director Vicki Maguire, Jonathan Marlow
Producer Jacqueline Dobrin
Agency Hungry Man
Agency The Mill
Director Steve Bendelack C, Wayne Mcclammy Hungry Man
Editor Alaster Jordan @ The Whitehouse, Matt Newman, Vee Pinot @ Greyworks
Released November 2012


Clio Awards, 2013
Film Online Bronze

Credits & Description

Category: Charities & appeals
Brand: The British Heart Foundation
Agency: Grey London
Country: United Kingdom
Grey London has launched the next phase of its multi award-winning Hands-only CPR âVinnieâ campaign for the British Heart Foundation.
The original smashed all targets â having been watched more than 2.8m times on YouTube and saving 28 lives. However, with the UK still facing âdireâ cardiac arrest survival rates, where only one in five people survive, the BHF tasked Grey with bringing back the popular campaign, starring Hollywood hardman Vinnie Jones and the Bee Geesâ Stayinâ Alive, to further increase bystander intervention.
The campaign comprises a new 40â TVC â featuring âone Vinnie saved earlierâ, survivor Alan âLuckyâ Linton; a new training film â Mini Vinnie â to promote Hands-only CPR among the next generation of lifesavers; and a series of online testimonials with some of the 28 people whose lives have already been saved by the campaign.
In January, Greyâs original advert and training film told millions that have-a-go-heroes should give the kiss of life a miss in favour of hard and fast chest compressions to the beat of Stayinâ Alive by the Bee Gees. The charity has confirmed 28 people have contacted it to say Hands-only CPR has helped to save a life, including the life of 39-year-old Alan Linton who is set to star in the new advert.
Vicki Maguire, Creative Director, Grey London, said: âIn an industry that measures success by units sold, margins gained or gongs won, it's gobsmacking to actually have this campaignâs successes walking up to you in the street and shaking you by the hand."
Vinnie Jones added: âDozens of Brits are alive today because of Hands-only CPR â and thatâs only the people we know about. But still not enough of us survive a cardiac arrest and itâs seriously important that everyone knows hard and fast chest compressions to the beat of the Stayinâ Alive by the Bee Gees can be the difference between life and death.
âWhatever you do, tell your family and mates about Hands-only CPR. It could turn out to be a life-saving decision.â
Alan Linton, a survivor from Ladybank, Scotland, said: âTo put it simply, Iâm here today because of Vinnie Jones, the Bee Gees and Hands-only CPR. It must have been a frightening moment for my golfing buddies to see me collapse and stop breathing but thankfully they remembered hard and fast chest compressions. Iâm now one of the few people in the UK who has survived a cardiac arrest this year.
âMeeting Vinnie and fellow survivors during filming brought home the fact that Iâve had an incredible year. But this is just the start. More people need to help when someone collapses in cardiac arrest so even more lives can be saved.â
For more information about Hands-only CPR and to watch the training film and incredible stories of survival, visit
Category: Charities & appeals
Client: The British Heart Foundation
Agency: Grey London
Production: Hungry Man
Country: United Kingdom
Director: Steve Bendelack (Mini Vinnie)
Director: James Gooding (testimonials)
Director: Wayne McClammy (TVC)
Executive Creative Director: Nils Leonard
Creative Director: Vicki Maguire
Copywriter: Vicki Maguire
Copywriter: Jonathan Marlow
Art Director: Vicki Maguire
Art Director: Jonathan Marlow
Producer: Jacqueline Dobrin
Sound Studio: Grand Central
Post production: The Mill
Post production: Greyworks
Editor: Alaster Jordan (TVC and Mini Vinnie)
Editor: Matt Newman (Mini Vinnie)
Editor: Vee Pinot (testimonials)