RADIOTJÄNST Film RADIOTJÄNST: LIBRARY by DraftFCB Stockholm

Adsarchive » Film » RADIOTJÄNST » RADIOTJÄNST: LIBRARY

RADIOTJÄNST: LIBRARY

Pin to Collection
Add a note
Industry Public awareness
Media Film
Market Sweden
Agency DraftFCB Stockholm
Director Jens Sjögren, Henning Mark
Creative Director Anders Dalenius
Art Director Andreas Englund
Copywriter Jesper Eronn
Producer Josefine Rosengren
Account Supervisor Per Hellberg
Released June 2009

Awards

Cannes Lions 2009
Film - Bronze

Credits & Description

Type of Entry: Product & Service
Category: Public Awareness Messages
Title: LIBRARY
Advertiser/Client: RADIOTJÄNST
Product/Service: BROADCASTING TAX PAYMENT AWARENESS
Entrant Company: DRAFTFCB Stockholm, SWEDEN
Advertising Agency: DRAFTFCB Stockholm, SWEDEN
Creative Credits
Creative Director: Anders Dalenius
Copywriter: Jesper Eronn
Agency Producer: Marcus Sundqvist
Advertiser's Supervisor: Per Leander
Account Supervisor: Per Hellberg
Production Company: MISTER KRISTER Stockholm, SWEDEN
Director: Jens Sjögren/Henning Mark
Producer: Josefine Rosengren
Music: Artist/Title: Björn Palmberg
Art Director: Andreas Englund
Post Production: Syndicate
Details
Brief Explanation:
”Radiotjänst” administrates the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing. Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.