|Chief Creative Officer||Martin Beecroft|
|Creative Director||Josh Edge|
|Art Director||Rikki Burns|
|Designer||Melissa Radman, Rachel Boon|
Credits & Description
Based on the insight that mums and dads are often constantly in a state of having to say ‘no’, whilst ultimately wanting their kids to learn and grow, this campaign shows kids finding their own way in life while enjoying the ‘easy yes’ of milk that’s all natural, with no added sugar, sweetners or nasties.