Bt Film BURST PIPE by St Luke's

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Media Film
Market United Kingdom
Agency St Luke's
Production Hammer & Tongs
Released August 2003


Clio Awards 2003
Tv Technique: Animation-Computer Bronze

Credits & Description

The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn’t respond and Broadband remained a niche market.

The BT campaign grew the Broadband market by 15% and increased BT’s customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.
Title "Burst Pipe"
Agency St. Luke’s Communications
City London
Production Company: Hammer & Tongs
Advertiser BT Broadband
Brand Name BT Broadband
Business Sector Internet Service Providers
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 90 seconds
Tagline Broadband has landed. More connections. More possibilities.
Creative Director Julian Vizard, Al Young
Director Garth Jennings
Production Company Producer Nick Goldsmith
Producer Helen Weil, Stephen Venning
Agency Producer Kate Male
Editing Company The Firm
Telecine Adam Scott
3D Graphics Russell Tickner, Andi Farhall, Ben Smith, Andrew Proctor, Satoko Iinuma, Rob van den Bragt, Porl Perrott, Nick Lloyd, Michael Grobe, Jake Mengers, Sam Renfry, Russell Appleford, Thomas Pastor
Animation The Mill
Animation Effects Chris Knight, Dave Smith, Lorraine McLaughlin, Neil Davies
Advertising Manager Amanda Mackenzie
Senior Planner Michele Danan