|Industry||Beers and Ciders|
|Agency||Wieden + Kennedy New York|
|Executive Creative Director||Karl Lieberman|
|Creative Director||John Parker, Brandon Henderson|
|Art Director||Mark Patoka|
Credits & Description
Today, Bud Light via Wieden + Kennedy, New York, is rolling out new marketing to address the common misperception many have about its light beer, it is often viewed as the underdog in beer circles, despite selling more than 20,000 Bud Lights every minute, each day throughout the year in the U.S. In the spots, Bud Light reinforces the dedication to making sure every beer goes down smooth and crisp, so it can be shared and enjoyed among friends.